老龄化社会环境下常态包装设计拓展性研究

Extended Research on Normal Packaging Design for Aging Social Environment

目的对常态包装设计进行拓展性研究,使得再设计后的包装既能适用于大众消费,又能服务于老龄生活,实现健康老龄化。方法对老年大学、社区、养老院中的老龄人开展问卷调查,对老龄人生活进行观察、记录。采用用户参与性设计和情景化描述分享,根据老龄化人群的生理特征和心理特征,在常态包装基础上进行适合老龄人使用的包装开启方式优化、产品信息呈现以及视觉符号运用研究。结论通过拓展性包装再设计,证明优化后的设计不但方便老龄人生活,而且能够增强老龄人独立生活能力。

The work aims to carry out further research on the normal packaging design,so that the redesigned package can be suitable for the consumption by the public and serve the life of the elderly,thus achieve the healthy aging.The questionnaires with the elderly in the University of the Third Age(U3A),community and nursing house were conducted to observe and record the elderly's life.By adopting client-involved design and contextualized dialog method,accordingly to the physiological and psychological features of the elderly,the ways suitable for the elderly to open the package was optimized,and the product information presentation and visual symbol application were studied based on the normal packaging.Through the redesign of the extended package,it is proven that the optimized design can not only make old people’s life easier,but also enhance their ability to live independently.