海昏候饮食器具对现代产品设计的启示

Inspiration from Haihunhou Dietary Utensils for Modern Product Design

目的研究海昏候饮食器具相关元素对现代产品设计的参考与借鉴,为现代产品设计提供新的思维方法。方法以海昏侯出土的饮食器具为范例,通过消费类型、消费特点、消费需求的不同,将产品设计分类研究,并从大众化产品、小资化产品和精英化产品3个方面分析海昏候饮食器具对产品设计的影响。结论现代产品设计面向不同消费类型,消费者因经济、喜好、生活环境、生活方式、地方习俗等不同,对产品的审美趣味、购买需求也有较大差别。根据消费者的消费类型、消费特点、消费需求,将设计分为功能至上,简约化的大众化设计;忠于品牌,且追求品质的小资化设计;具有精致与质量双重追求的精英化设计。海昏侯饮食器具对上述3种消费类型的产品设计都具有一定的启示作用。

The work aims to study the reference of related elements of Haihunhou dietary utensils for modern product design,to provide a new way of thinking for modern product design.Taking the dietary utensils unearthed in Haihunhou as an example,the product design was classified and studied according to different consumption types,consumption characteristics and consumption demands,and the influence of the Haihunhou dietary utensils on product design was analyzed from the perspective of popular products,petty-backed products and elite products.Modern product design is oriented to different consumption types.Consumers have different aesthetic tastes and purchasing needs because of different economies,preferences,living environments,lifestyles and local customs.According to the consumer's consumption type,consumption characteristics and consumption needs,the design is divided into the popular functionally supreme design featured by simplicity;the petty-backed design loyal to the brand and in pursuit of quality;and the elite design in dual pursuit of refineness and quality.Haihunhou dietary utensils can enlighten the product design of the above-mentioned three types of consumption.