动画电影生产中的文化互化与符号重构——以《功夫熊猫》系列电影为例

Transculturation and Symbol Reconstruction in Cartoon Films Production——A case study of the film series of Kung Fu Panda

文化互化是全球化背景下动画电影生产的新趋势。文章以《功夫熊猫》系列电影为个案,通过文本分析,探讨西方跨国媒体公司在动画电影生产中是如何通过文化互化与符号重构,将发展中国家的本土文化全球化的。

Transculturation is a new trend of cartoon films production in the context of globalization.This paper does textual analysis of the film series of Kung Fu Panda,trying to explore how western multinational media companies in their cartoon films production globalize the local cultures of the developing countries through transculturation and reconstruction cultural symbol.