“营销管理”研究性教学课程中的项目教学法研究

Research on Project Teaching Method in Research-based Teaching of "Marketing Management"

研究性教学课程的教学设计旨在激发学生的探索欲望,引导学生发现问题、思考问题、研究问题、解决问题,在这个过程中理解掌握课程原理,完成教学目标。项目教学法,是师生通过共同实施一个完整的"项目"工作而进行教学活动的教学方法。本文结合笔者多年从事"营销管理"研究性教学课程教学工作的体会,探讨了"营销管理"研究性教学课程中项目教学法的基本指导思想和具体实施中的一些问题。

Abstract Research-based teaching is designed to stimulate students'desire to explore,guide them to find,think,research and solve problems,so that the goals of teaching can be achieved in the process where students understand and master the principle of a course.Project teaching method is a teaching method for teachers and students to carry out teaching activities through joint implementation of a complete"project".In this paper,combined with the author's many years'experience of research-based teaching for"Marketing Management",the basic guiding ideology and concrete implementation of project teaching method are discussed in the research-based teaching of"Marketing Management".