佛教旅游地网络关注度时空分布差异及其影响因素研究——以五台山景区为例

Spatial-temporal characteristics and influencing factors of network attention to buddhist destinations——A case study of Wutai Mountain

以佛教旅游地五台山景区的网络关注度为研究对象,基于百度指数和《中国统计年鉴》有关数据,采用季节集中指数、地理集中指数、变差系数和市场集中度指数等多个指标,并运用面板回归模型分析了五台山景区的网络关注度时空分布特征及其影响因素.结果表明,五台山网络关注度存在一定季节差异,但总体淡旺季差异较小,且旺季长淡季短;网络关注度的省际分布差异显著,高关注省份主要是山西省和周边临近省份及经济发展水平较高的东部沿海省份;五台山网络关注度空间差异的影响因素从大到小排列依次是各省距离五台山的距离、人口规模、居民消费水平、互联网普及率和大专及以上人数占比.在今后的发展中应注重差异化营销策略,并不断提高游客满意度.

Based on the data of Baidu index and China statistical yearbook,this paper used seasonal concentration index,geographical concentration index,variation coefficient and market concentration index to study the spatial and temporal distribution characteristics of network attention to Wutai Mountain.Also,panel regression model was used to analyze its influencing factors.The main conclusions are as follows:There are some seasonal differences in the network attention to Wutai Mountain,but the overall difference is small in the off-peak season with the characteristics of long peak season and short slack season.There is a significant difference in the inter-provincial distribution of network attention,the provinces with high network attention are mainly Shanxi and its neighboring provinces,also the eastern provinces with high level of economic development.The influencing factors of the spatial difference of Wutai Mountain s network attention are the distance from Wutai Mountain,the population size,the consumption level of residents,the internet penetration rate and the proportion of college students and above.