摘要
互联网与农业的融合是我国农业与农村发展的大趋势。基于实地调研和访谈,阐明了山东省即墨市移风店镇互联网农业发展的基础和过程,具体分析了移风店镇互联网农业发展的基本模式,揭示了其中包含的从农产品生产到品牌塑造、再到销售和物流的互联网农业发展机制。在此基础上,通过与国内若干典型的互联网农业发展模式的比较分析,凸显了移风店镇互联网农业发展的深度和广度,并据此总结了移风店镇互联网农业发展的基本经验及其启发意义。
The integration of Internet and agriculture is the general trend of agriculture and rural development in China.Based on field investigation and interview,the authors clarify the foundation and process of the Internet agricultural development in the Yifengdian town,Jimo city,Shandong Province,and analyze the basic mode of Internet agricultural development of Yifengdian town,which reveals the Internet agricultural development mechanism including the production of agricultural products,brand building,sales and logistics.On this basis,through the comparative analysis of several typical Internet agricultural development models in China,the depth and breadth of the Internet agricultural development in Yifengdian town are highlighted,and the basic experience and enlightening significance of the Internet agricultural development in Yifengdian town are summarized.
作者
李冠群
王大洲
Li Guanqun;Wang Dazhou(School of Public Policy and Management,University of Chinese Academy of Sciences,Beijing 100049,China;School of Humanities and Social Sciences,University of Chinese Academy of Sciences,Beijing 100049,China)
关键词
移风店镇
互联网农业
农村电商
发展模式
Yifengdian town
internet agriculture
rural e-commerce
development mode
