平台型企业参与公共服务治理的有效机制研究——以网约车为例

Research on Effective Mechanism of Platform—based Enterprises Participating in Public Service Governance——Taking Online Car—hailing as an Example

互联网技术和平台经济孕育出新型公共服务模式,如网约车。平台型企业参与此类公共服务治理的有效性应被关注。通过分析网约车平台参与网约车治理的动因、途径与效果发现,平台型企业参与公共服务治理存在治理有效与治理失灵的双重效应。应用行动者—系统—动力学理论深入挖掘治理失灵的原因,结果表明,平台型企业参与公共服务治理面临主体、制度和环境的多重挑战。建议秉承合作治理的理念,构建联动治理机制、激励机制、法律约束机制和大数据治理机制,提升平台型企业参与公共服务治理的有效性。

Internet technology and platform economy have created new models of public service,such as online car-hailing.The effectiveness of platform-based enterprises participating in such public service governance should be noted.Through analysis of the motivation,means and effect of the platform for online car-hailing enterprises participating in online car-hailing governance,the dual effects of effective governance and governance failure are found among platform-based enterprises participating in public service governance.The reasons for the governance failure are further analyzed by using the theory of Actor-System Dynamics.The result shows that the participation of platform-based enterprises in public service governance faces multiple challenges involving the subject,the system and the environment.It is suggested that,by adhering to the concept of cooperative governance,the linkage governance mechanism,incentive mechanism,legal constraint mechanism and big data governance mechanism should be built so as to enhance the effectiveness of platform-based enterprises in their participation in public service governance.