摘要
仁怀市是中国酱香型白酒最重要的产地。运用态势(SWOT)分析模型,对仁怀市酱香型白酒产业发展所面临的内部优势和劣势、外部机遇与威胁进行分析,并在此基础上提出应对策略和建议,以期能进一步推进仁怀市酱香型白酒产业的健康合理发展。
Renhuai City is the most important area of sauce-flavor Baijiu production.The strength,weaknesses,opportunities and threats(SWOT)faced by the development of sauce-flavor Baijiu industry in Renhuai City were analyzed by SWOT analysis model.The countermeasures and suggestions were put forward on this basis,in order to further promote the healthy and sustainable development of the sauce-flavor Baijiu industry in Renhuai City.
作者
郭旭
周山荣
GUO Xu;ZHOU Shanrong(School of Economics,Guizhou University of Commerce,Guiyang 550014,China;Renhuai Federation of Literary and Art Circles,Renhuai 564500,China)
出处
《中国酿造》
CAS
北大核心
2018年第11期191-195,共5页
China Brewing
基金
2017年贵州省教育厅青年科技人才成长项目(黔教合KY字[2017]234)
工商管理省级重点支持学科(黔学位合字ZDXK[2016]18号)
贵州省社科联2018年度理论创新课题联合项目(GZLCLH-2018-074)
关键词
酱香型白酒产业
SWOT分析
发展战略
仁怀市
sauce-flavor Baijiu industry
SWOT analysis
development strategy
Renhuai city
