新经济环境中的企业知性管理:以阿里巴巴为例

Intellectuality Management of Enterprises in New Economy Environments:Taking Alibaba for Case Study

研究新经济环境中企业如何谋求生存与发展以及持续竞争优势来源具有重要现实意义。以阿里巴巴为例,基于案例研究分析方法,从知识管理和性格管理耦合视角出发,在探究知识管理与性格管理体系的基础上,提出阿里巴巴的知性管理体系,并对其形成与演变过程进行分析。研究结果表明:阿里巴巴的知识管理体系由知识资本管理和知识流程管理组成,而性格管理体系则倾向于选择ISTJ型;知识管理与性格管理存在耦合关系,并且在不同组织发展阶段存在演变;阿里巴巴已经形成了知性管理体系,并在经历三阶段演变后逐渐"知性合一",由此使得知性管理体系成为其商业生态系统获得持续竞争优势的源泉。

Researching the enterprises in new economy environments how to survive and develop as well as how to get sustainable competitive advantage is of important meanings.Taking Alibaba for case study,the paper puts forward a new theory,that is,intellectuality management,and analyzes its forming and evolution process based on exploring the knowledge management system and character management system from the coupling perspective.The results show that Alibaba's knowledge management system is composed of knowledge capital management and knowledge process management,and its character tends to ISTJ type;two systems are coupling and evolving in different stages of organizational development;Alibaba has formed its intellectuality management system,and this system tends to be knowledge-character-united after three-stage evolution.Intellectuality management has become its source of sustainable competitive advantage of business ecosystem.