多种类型招生背景下市场营销专业实训课程教学改革及考核方式创新探析

依据"普通高考"、"专升本"、"对口招生"三类不同的招生背景和人才培养方案,课程设置以实训教学为主要形式。文章研究以实训课为主的教学过程中,理论课与实践课教学内容衔接、实践教学改革与优化、考核方式及考核标准的创新等,探索以校企合作为依托,理论课和实践课相互融合、彼此协同的项目法教学模式。

According to the talent training programs for the students selected by"college entrance examination","examination for junior college students"and"examination for specialized students",practical training is the main form for curriculum setting.This paper studies the connection between the theoretical and practical teaching,the practical teaching reform and optimization,the assessment methods and the innovation of assessment standards,exploring the teaching model with school-enterprise cooperation,theoretical and practical integration.