国家形象传播中的大数据技术应用

Research on Big Data Application in National Image Communication

随着当前全球化趋势的增强,我国的国家形象传播受到了传播环境变革等多种因素的影响,尤其是大数据技术的影响。虽然大数据技术在国家形象传播中起到了重要作用,但是并没有形成大数据技术应用的具体策略和范式,造成了国家形象传播共识和多因素解读之间的传播范式问题。因此,国家形象在传播视域中应以国家权威为主导,融合媒体舆论监督为核心,大数据技术为应用战略,构建科学化、人性化、系统化的传播价值共识。

At present,with the increasing trend of globalization,the communication of China′s national image has been affected by the change of the communication environment,especially the impact of big data technology.Although big data technology has played an important role in the national image dissemination,it has not formed a specific strategy and paradigm for the application of big data technology,resulting in the dissemination paradigm problem between the national image dissemination consensus and multi-factor interpretation.Therefore,the national image should be guided by state authority in the field of communication,with media supervision as the core,and big data technology as the application strategy,so as to build a scientific,humanized and systematic value consensus of communication.