自媒体视域下马克思主义传播的挑战与机遇

The Challenge and Opportunity of Marxism Communication from the Perspective of Media

自媒体是从"点到面"权威传播转变为"点到点"的对等传播,突破了信息传播的传统格局。自媒体时代是把双刃剑,提供了马克思主义传播的空前契机,同时也给带来了新的挑战。通过探讨自媒体的内涵及特征,深入分析自媒体所对马克思主义传播所带来的挑战和机遇,可以巩固马克思主义的指导地位,提升马克思主义传播的亲和力和针对性。

The change from the authoritative communication from"point to face"to the"point to point"peer-to-peer transmission has broken through the traditional pattern of information dissemination.In the era of media,it was a double-edged sword that provided an unprecedented opportunity for the spread of Marxism,but also brought new challenges.This paper explores the connotation and characteristics of the media,analyzes in depth the challenges and opportunities brought by the media to Marxism,consolidates the guiding position of Marxism,and promotes the affinity and pertinence of Marxism.