《朗读者》节目热播的文化创意探讨

The Discussion on Cultural Creativity of the Hit Show Reader

诗词、散文、小说戏剧之所以给社会各个阶层的人带来很大的心灵触动,除了本身固有的文化因素外,更多在于它所传达的价值观念感悟、启迪,抑或是精神层面的共鸣。《朗读者》这一节目能够在短时间内能成为雅俗共赏、老少皆宜的热门节目,主要是其在文本的内容上弘扬重视亲情、无私奉献、坚韧不拔和家国情怀等"人间大爱"的主旋律,在形式上开创了"谈话节目"+"朗读节目"相结合的范式,潜移默化地滋润着受众心灵。

Poetry,prose,fiction and drama have brought great spiritual touches to people of all levels of society.Apart from the inherent cultural factors,the value they convey is more about the audience's perception,enlightenment or spiritual resonance.In a short period of time,the program"the reader"can become a popular program for both the refined and the common people,the young and the old,mainly because it carries forward the theme of"great love between human beings",such as emphasizing family affection,selfless dedication,tenacity and the feelings of home and country in the content of the text.In the form of a paradigm combined with"talk show"+"reading program",imperceptibly nourished the audience's mind.