摘要
近年来,伴随着节能减排的压力,国家火电项目投资减少,电网建设规模不断下滑、新能源参与门槛低投资人良莠不齐,电力建设市场化竞争日趋激烈,对电力勘测设计企业造成前所未有的冲击,其产业链下游的电力勘察业务也面临着巨大的挑战。而传统勘测市场产能过剩,市场严重供过于求,同质化严重,低价竞争已为市场常态。在此形势下,只有加强管理、大胆改革、创新理念,提高勘察业务部门管理水平,才能增强企业核心竞争力。文章针对电力勘察业务,从外部勘察市场开发、部门内部管理出发,以开源节流、提质增效为方向双管齐下,提出了区域化市场营销、专业室组全员营销、整合利用社会资源,以及"前拉后推中强能力"工作思路等理念,分析讨论了勘察业务管理提升的具体举措,论述了在新形势下电力勘测设计企业勘察业务发展战略。
In recent years,with the pressure of energy conservation and emission reduction,the investment of national thermal power projects has been reduced,the scale of power grid construction has been falling,and the new energy participation threshold has been uneven.The market competition of electric power construction is becoming more and more intense,and the electric power survey and design enterprises have had an unprecedented impact,and the power exploration business in the lower reaches of the industrial chain also faces great challenges.The traditional survey market overcapacity,the market is seriously oversupply,homogenization serious,low price competition has become the market norm.In this situation,only by strengthening management,bold reform,innovative ideas,and improving the management level of exploration business departments,can enterprises'core competitiveness be strengthened.According to the investigation from the external investigation power business,market development,Department of internal management,both to cut costs,quality and efficiency as the direction,put forward the integrated use of social resources to regional marketing,marketing and professional chamber group,and"pull back in the work of thinking ability"concept,discussed the specific measures for investigation business management,discussed the development strategy of surveying business in Electric Power Survey and design enterprises under the new situation.
作者
刘午阳
习建军
郝建奇
崔丹丹
LIU Wu-yang;XI Jian-jun;HAO Jian-qi;CUI Dan-dan(China Electric Construction Group Hebei Electric Power Design&Research Institute Co.,Ltd.,Shijiazhuang 050031,China;Xinyu College,Xinyu 338000,China)
出处
《电力勘测设计》
2018年第11期73-77,共5页
Electric Power Survey & Design
关键词
节能减排
电力勘察
提质增效
整合利用社会资源
前拉后推中强能力
energy saving and emission reduction
electric power survey
quality and efficiency
the integration and utilization of social resources
the push pull strong ability