网络社交媒体使用、社会资本积累与新时代农业转移人口的城市融合——基于六市1409个样本的调查

Internet Social Media Usage,Social Capital Accumulation and Urban Integration of Agricultural Transfer Population in the New Era

从社会资本积累的视角,我们对农业转移人口使用社交媒体的情况进行分析,将其构建的网络分为"整合型"社会网络和"跨越型"社会网络,首次使用问卷调查取得的微信、QQ两种微观的个人社交媒体数据,从网络结构、网络规模和网络密度三个层面,研究网络社交媒体对农业转移人口经济、社会、文化等方面城市融合的影响,并对影响网络社交媒体使用的因素进行分析。研究发现,跨越型社会网络能促进城市融合水平,而整合型社会网络会产生阻碍作用,但是当前跨越型社会网络的建立尚不发达。网络社交媒体对城市融合各维度的影响并不均衡,现阶段网络社交媒体对社会融合产生了显著的正向作用,对经济融合和文化融合的影响并不显著。网络社交媒体的使用在年龄、教育程度和地区层面差异较大,但在性别、婚姻状况方面差异不大。

From the perspective of social capital accumulation,this paper aims to analyze the use of social media by agricultural transfer population,and divide the networks it is constructed into“integrated”social network and“leapfrog”social network.In the research,a questionnaire survey is conducted on WeChat and QQ for micro-personal social media data from the perspectives of network structure,network size,and network density,so as to study the impact of social media on urban economic integration in the economic,social,and cultural aspects of the agricultural transfer population,and the factors that influence the use of social media on the Internet.It is found in the study that the leapfrog social network can promote the level of urban integration,while the integrated social network on the opposite exert a blocking effect.However,the impact of internet social media on all dimensions of urban integration is beyond balance.At present,internet social media has a significant positive effect on social integration,but not as significant as that on economic integration and cultural integration.The use of internet social media varies greatly in terms of age,education level and regional level,but there is not much difference in terms of gender and marital status.Based on this,corresponding policy recommendations are also put forward in the paper.