期刊文献+

基于数据流的读者偏好分析体系研究

A Research on Reader Preference Analysis System Based on Data Flow
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摘要 新兴技术随着互联网的发展而深入各行各业,使得服务主体与服务对象之间的信息交流显得尤为重要。交流的互动性,及时性是影响服务质量高低的关键因素。借用数据流的概念,以用户行为的数据采集、分析与挖掘为基础获取用户的偏好。用户访问偏好分析成为机构与用户关联分析的主要方法。利用深度包监测技术对读者访问的内容进行精细化识别,构建以数据挖掘为基础的需求-业务驱动体系,从读者偏好、读者需求、读者满意与读者忠诚角度,搭建图书馆与读者之间的感知平台。以深度数据包监测为基础的价值分析体系,能够实现动态掌握读者的偏好,进而将学科服务做到实时性、高效性与精准性,最终达到提高图书馆的运营价值与效率的目的。 With the development of Internet,emerging technologies go deep into all walks of life,making the information exchange between service subjects and objects particularly important.Since the interactivity and timeliness of communication are the key factors influencing the quality of service,it is advised to acquire users preferences on the basis of data collection,analysis and mining of user behaviors with the help of the technology of data flow.The method of user access preference analysis becomes the main method of association analysis between organization and user.This plan uses the depth package monitoring technology to carry on the refined identification to the reader access content,constructs the demand-business drive system based on data mining,from the reader preference,the reader demand,the reader satisfaction and the reader loyalty angle,and constructs the perception platform between the library and the reader.The value analysis system based on the deep data packet monitoring can realize the dynamic control of readers preferences,and then realize the real-time,efficiency and precision of the subject service,and finally achieve the purpose of improving the library s operation value and efficiency.
作者 陆康 潘小宇 刘慧 LU Kang;PAN Xiao-yu;LIU Hui(Library,Nanjing Xiaozhuang University,Nanjing 211171,China;Institute of Marxism,Nanjing Xiaozhuang University,Nanjing 211171,China)
出处 《南京晓庄学院学报》 2018年第5期108-114,124,共8页 Journal of Nanjing Xiaozhuang University
基金 江苏省社会科学基金项目"智慧服务环境下图书馆用户隐私保护指南研究"(18TQC004) 江苏高校哲学社会科学研究基金项目"互联网环境下图书馆大数据价值研究-基于读者隐私保护视角"(2017SJB0432)研究成果之一
关键词 数据流 读者偏好 高校图书馆 data stream reader preference university library
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