基于数字足迹的公共图书馆社会化阅读服务研究

Research on the Construction of Public Library's Social Reading Service Based on Readers' Digital Footprint

随着移动互联和社交媒介技术的高速发展,阅读与社交深度融合,社会化阅读愈来愈被现代人接受与融入其中。本文分析数字足迹在社会化阅读精准推送中的作用,同时分析了社会化阅读存在的问题,指出公共图书馆阅读服务平台当前的短板及开展社会化阅读服务的优势,最后从多平台构建、用户画像刻画、资源画像描述、读者数字素养提升4个方向提出公共图书馆开展社会化阅读服务的思路。

With the rapid development of mobile interconnection and social media technology,modern digital reading begins to appear social turning line,reading and social depth fusion,forming social reading,more and more accepted and integrated by modern people.This paper analyzes the role of digital footprint in the accurate push of socialized reading from the point of view of socialized reading.At the same time,it also analyzes the existing problems of socialized reading,and points out that under the trend of socialization of reading,this paper discusses on the short board of the current reading service platform of public library and the advantages of developing the socialized reading service.At last,the article constructs the multi-platform,depicts the user’s portrait,and draws the resources.In this paper,the author points out that the public library should develop socialized reading service in four directions:the improvement of readers’digital literacy.