“互联网+”背景下旅游特色小镇公共信息服务系统的构建——以南京市桠溪镇为例

Construction of Public Information Service System for Tourism Characteristic Towns under the Background of “Internet +”——Taking Yaxi Town of Nanjing as an example

互联网时代信息的疾速传播以及现今旅游所呈现的移动化、散客化和信息化趋势下,未来旅游景区的发展,必须符合互联网环境的要求,旅游小镇的发展也不例外,这就对旅游公共信息服务系统的构建提出了较高的要求。只有提高旅游公共信息服务的全面性、及时性、有效性,才能提升旅游者的体验满意度。本文以南京市桠溪镇为例进行具体分析。

With the rapid spread of information in the Internet era and the trend of mobile,individual and information-based tourism,the development of tourist attractions in the future must meet the requirements of the Internet environment,and the development of tourist towns is no exception.Only by improving the comprehensiveness,timeliness and effectiveness of tourism public information service can the tourists'experience satisfaction be improved.Taking yaxi town,nanjing city as an example,this paper analyzes the current situation of yaxi town's tourism public service information system,and puts forward the measures to construct the tourism characteristic town public information service system.