传统外贸企业转型跨境电商研究

Research on the Transformation of Traditional Foreign Trade Enterprises into Cross-border E-commerce

过去的十年,国际贸易的增长陷于停滞状态,中国制造业长期依赖的"物美价廉"模式风光不再。随着我国"一带一路"倡议和"互联网+"国家战略的提出,我国外贸企业获得了全新的发展机遇,同时也面临着严峻挑战。跨境电商凭借先进的信息技术手段,创新的商业模式和优越的客户服务不断占领、蚕食着传统外贸企业的固有市场和生存空间,很多传统外贸企业已经到了生死攸关的时期,不得不转型跨境电商。传统外贸企业转型跨境电商,需要调整企业整体经营战略,不断调整运营模式、营销手段、产品结构,完善人才队伍,才能探索出适合企业自身发展的转型之路。

Over the past decade,the growth of international trade has stagnated,and the“good quality and low price”model that China’s manufacturing industry relies on has no longer in sight.With the development of our country“The Belt and Road”initiative and the“Internet plus”national strategy,China’s foreign trade enterprises have gained new opportunities for development,but are also faced with severe challenges.With advanced information technology,innovative business model and superior customer service,the cross-border e-commerce constantly occupies and encroaches on the inherent market and living space of traditional foreign trade enterprises.Many traditional foreign trade enterprises have entered a life and death period and have to transform into cross-border e-commerce enterprises.In order to transform into a cross-border e-commerce enterprises,traditional foreign trade enterprises need to adjust their business strategy,operation mode,marketing means and product structure,and at the same time improve the talent team,so as to explore a suitable transformation path for their own development.