福建省电子商务产业园发展策略研究

Research on Development Strategy of Electronic Commerce Industrial Parks in Fujian Province

近年来,全国各地的电子商务产业园蓬勃发展,福建省各地电子商务产业园区在新形势及各自产业基础上形成自身特色,在福州、厦门、泉州、莆田四个经济较发达的城市表现尤为明显。本文通过分析各地产业园的优势劣势,提出:整合资源,提升服务;发挥区域经济优势,推动闽台电商融合发展;基于产业优势,探索合适的商业模式;促进政策落地;打造电商龙头产业,强势品牌企业等对策建议。

In recent years,with the flourishing of electronic commerce industrial park around the country,electronic commerce industrial parks of Fujian Province have formed their own characteristics due to the new situation and their own industrial bases,especially in the four economically developed cities including Fuzhou,Xiamen,Quanzhou,and Putian.This paper,through the analysis of advantages and disadvantages of the industrial parks from all over the areas,provides suggestions as follows:integrating resources and improving services;giving play to regional economic advantages and promoting the integration of electronic commerce development of Fujian and Taiwan;exploring appropriate business models based on industrial advantages;promoting policy landing;creating leading electronic commerce industries and strong brand enterprises.