乡村文化复兴促进乡村旅游可持续发展的策略探讨

A Discussion on the Strategies for Rural Cultural Renaissance to Promote Sustainable Development of Rural Tourism

近年来,随着旅游业的快速发展,乡村旅游越来越受到游客的亲睐,但是游客可供选择的乡村旅游目的地却越来越少。乡村旅游的城市化、商业化、同质化等亚文化现象越来越严重。乡村文化的复兴有利于乡村旅游的发展。通过乡村旅游来引导乡村文化的传承与复兴十分必要。乡村旅游与乡村文化是相互促进的,旅游的发展推动文化的复兴,文化的复兴为乡村旅游的发展注入新的活力。在借鉴国内外乡村旅游可持续发展经典案例进行实证研究的基础上,从乡村文化复兴的角度探讨促进乡村旅游可持续发展的策略;在推动乡村文化复兴的同时,为乡村旅游注入新的灵魂。

in recent years,with the rapid development of tourism,rural tourism has attracted more and more people's attention,but the number of rural tourism destinations that tourists can choose is becoming less and less.The subculture of rural tourism such as urbanization,commercialization and homogenization is becoming more and more serious.The revival of rural culture is conducive to the development of rural tourism.It is very necessary to guide rural culture's inheritance and revival through rural tourism.Rural tourism and rural culture are mutually reinforcing.The development of tourism promotes the revival of culture.The revival of culture injects new vitality into the development of rural tourism.This paper will draw lessons from the classic cases of sustainable development of rural tourism at home and abroad for empirical research,in order to explore strategies to promote sustainable development of rural tourism from the perspective of rural cultural revival so as to inject new spirit into the revival of rural culture at the same time.