新媒介下农民信息素质水平测度——以土地资产信息为例

Analysis of the Level of Farmers' Information Literacy under the New Media Environment——A Case of Land Asset Information

基于对我国农村的561个农户的调查数据,采用均方差法、层次分析法与模糊综合评价法,对农民信息素质进行综合评价。结果表明:农民信息素质水平整体中等偏上。其中,农民信息意识整体强,信息获取能力相较于信息意识较弱,农民的信息需求得不到很好地满足。信息认知能力整体较弱,不能很好地理解土地相关的法律政策;信息辨别能力与信息利用能力较强,可以充分辨别利用已获取的土地相关信息。因此,提出引导农民利用不同渠道获取信息,聘请法律顾问定期答疑,推举信息带头人的建议。

Based on the survey data from 561 rural households in the rural areas of China,the information literacy of farmers was evaluated by the method of mean square error,AHP and fuzzy comprehensively.The results showed that the farmers'level of information literacy was moderately high.The farmers had a high information consciousness,and their information acquisition ability was lower than their information consciousness.Their need for information was not well satisfied.The famers had a generally lower information cognition ability and failed to have a good understanding of the land-related laws and policies.They had a higher information identification ability and information utilization ability,and could identify and utilize the acquired land related information.Some suggestions were put forward,such as using different ways to obtain information,hiring legal counsel to answer questions regularly and selecting information leaders.