阅读类内容服务微信小程序的调查研究

Comparative Research on the WeChat Applets of Reading Content Service

小程序革命性地降低了App开发成本,即扫即用、方便使用的特点减少了用户使用移动应用的成本,将微信社交、公众号内容和微信钱包支付等体系全部打通,实现微信互联网时代的智能、精准、个性化场景服务,新的场景服务方式正在改变网民们原有的生活习惯。文章对当前阅读类内容服务小程序进行调研,并重点对其中14个小程序的发布机构,阅读内容、功能设计等进行深入分析,探索微信互联网时代阅读类内容服务小程序建设路径。

The WeChat applets revolutionize the development cost of App. The convenience of using reduces the cost of mobile applications for user and opens up all of the systems,such as WeChat social circles,WeChat subscription and WeChat wallet payment. It realizes the intelligent,accurate and personalized service of the WeChat Internet Era. The new way of scene services is changing the old habits of the netizens. This paper makes a comparative study on the WeChat applets of reading service and focuses on the release of 14 small programs,putting forward the instructional design of the applets in the WeChat Internet Era.