基于产业融合的江苏省旅游新业态竞争力提升路径研究

Research on the way to enhance the competitive Power of Jiangsu Province Tourism New form based on the Industry Convergence

旅游产业融合推动旅游业的转型升级,促使旅游新业态不断涌现。就目前而言,旅游新业态发展结构、产品创新、旅游企业核心竞争力及新业态人才等方面制约江苏省旅游新业态竞争力。因此,提出了提升江苏省旅游新业态竞争力的路径,即提高旅游产业融合意识,加强对旅游新业态的政策支持和保障;完善旅游产业价值链,促进旅游新业态的多元化发展;提升旅游企业的核心价值力;创新旅游新业态产品形态;错位发展,缩小区域旅游发展不平衡;加强旅游新业态人才队伍建设。

Tourism industry integration promotes the transformation and upgrading of tourism,and promotes the emergence of new forms of tourism. At present,the development structure,product innovation,core competitiveness of tourism enterprises and talents of new forms of tourism restrict the competitiveness of Jiangsu Province. Therefore,the paper puts forward the way to enhance the competitiveness of the new tourism industry in Jiangsu Province,that is,to raise the awareness of tourism industry integration,to strengthen the policy support and guarantee for the new tourism industry,to improve the tourism industry value chain,and to promote the diversified development of the new tourism industry. Promote the core value of tourism enterprises;innovate the new form of tourism products;dislocation development,reduce the imbalance of regional tourism development;strengthen the construction of new tourism talent team.