摘要
本文运用传播学者拉斯韦尔的"5W"模式,从传播主体、传播内容、传播渠道、传播受众、传播效果等方面,对"抖音"短视频的火爆现象进行分析。
In this paper,the popular phenomenon of short video of Douyin is analyzed in terms of communication subject,content,channel,audience and effect with"5W"mode of Lasswell,a communication scholar.
作者
王波波
张焱
牛丽红
WANG Bo-bo;ZHANG Yan;NIU Li-hong(Chinese Department,Lvliang University,Lishi Shanxi,033001;School of Journalism and Communication,Tsinghua University,Beijing,100083;School of Journalism and Communication,Lanzhou University,Lanzhou Gansu,730000)
出处
《山西大同大学学报（社会科学版）》
2018年第6期94-96,共3页
Journal of Shanxi Datong University(Social Science Edition)
基金
国家社科基金项目"‘新媒介’环境下的报纸发展趋势及转型研究"(14AXW003)
