新媒体时代动漫产业的盈利模式

The Profit Model of the Animation Industry in New Media Age

无论是作为动漫产业输出大国的日本和美国,还是刚刚起步的我国,其盈利模式大同小异,都涵盖上游、中游、下游3大板块,然而我国还未探索出成熟的、具有本国特色的动漫产业盈利模式,依然存在诸如消费群体不成熟、本土化策略缺位等问题。在新媒体的环境下,未来需要全方位、多角度地坚持"IP为王,渠道制胜",并与社交平台进行联动,最终推动动漫产业稳健发展。

Whether Japan and the United States which are the big exporting countries of the animation industry,or China that has just started,their profit models of the animation industry are similar,all covering the upstream,midstream and downstream sectors.However,China has not explored a mature profit model of animation industry with its own characteristics.Dilemmas still exist such as the immature consumer groups,the lack of localization strategies,etc.If we want to break through in the new media age,we must stick to the king of IP and winning via channel from all-around and multi-angle perspective in the future.What’s more,animation industry ought to be linked with social platforms,only in this way can it finally develop steadily and healthily.