4G流量激发策略研究及实践

Research and Practice of 4G Traffic Incentive Strategy

移动通信经历多次变迁,用户对终端的需求已从最初简单的语音通话,跃迁至满足工作、娱乐、生活各种需求,各种OTT交互软件盛行,娱乐APP层出不穷,对无线网络的要求也逐步提升。作为运营商,新的利润点也从语音转变为数据业务,如何使网络产生更多的利润,成为当前企业在经营中面临的新问题,基于此,从低流量区域的业务激发、高流量区域压抑流量释放、市场营销维度开展策略研究及实践工作。

Mobile communications have undergone many changes.Users’needs for terminals have changed from simple voice calls to meet the needs of work,entertainment,and life.Various OTT interactive software has prevailed,entertainment APPs have emerged in an endless stream,and the requirements for wireless networks have gradually increased.As an operator,the new profit point has also changed from voice to data business.How to make the network generate more profits has become a new problem faced by enterprises in business operations.Based on this,Strategic research and practical work are carried out from the aspects of business excitation in low flow areas,depressed flow release in high flow areas,and marketing.