网络评价下意见环境对旅游者偏好的现实错位——以甘肃临夏回族自治州为例

The Reality of the Dislocation of Tourists' Preference in the Opinion Environment under Network Evaluation——Taking Gansu Linxia Hui Autonomous Prefecture as an Example

本文针对大众传播对旅游者旅游体验的现实评价错位为研究目标,实证检验——大众传播媒体所构建的意见环境与旅游者实际的旅游体验有所偏差,该研究为临夏回族自治州作为旅游地应注重形象管理和舆论管理论证了重要性和必要性。

Based on mass communication to tourists travel experience the reality of the evaluation of displacement as the research target,empirically the opinions of the built environment,the mass media and tourist actual experience deviation,research of linxia hui autonomous prefecture,as a tourist destination management should pay attention to image management and public opinion demonstrates the importance and necessity.