“互联网+足球”模式推广与应用研究

Research on extension and application of “Internet+football” mode

近年来,随着我国信息技术的快速发展,导致互联网技术得到了广泛的应用。而互联网在与足球进行结合后,可产生线上足球以及线下足球的多元化推广模式,并使用足球来对商业生态系统进行反哺,从而提高足球经济的生产力以及创新力。"互联网+"已经成为新兴经济的代表形态,可有效提高相关产业的生产力以及创新力。而"互联网+"与相关产业进行融合后,可有效体现其应有价值。例如"互联网+校园足球"的方式可提高校园足球的推广能力,"互联网+俱乐部"的形式可在我国职业足球俱乐部中体现电子商务的经济作用。但在实际推广过程中,"互联网+足球"的研发过程还存在许多不足之处,应及时对其进行完善与创新,从而将互联网与足球进行有效结合,实现其多元化的推广目标。文章探讨了"互联网+足球"研发与多元化推广的方式。

In recent years,with the rapid development of information technology in China,Internet technology has been widely used.After the combination of the Internet and football,it can produce a diversified promotion mode of online and offline football,and use football to feed back the business ecosystem,thus improving the economic productivity and innovation of football.“Internet+”has become the representative form of emerging economy,which can effectively improve the productivity and innovation of related industries.And the“Internet+”and related industries after fusion,can effectively reflect its due value.For example,the way of“Internet+campus football”can improve the promotion ability of campus football,and the form of“Internet+club”can embody the economic function of electronic commerce in professional football club of our country.However,in the process of practical promotion,there are still many deficiencies in the research and development process of“Internet+football”,which should be perfected and innovated in time,so that the Internet and football can be effectively combined to realize its diversified promotion goal.This paper discusses the ways of R&D and diversification of“Internet+football”.