福建省龙岩市培斜村淘宝电商发展的SWOT分析

SWOT Analysis on Taobao E-commerce Development of Peixie Village,Longyan City,Fujian Province

【目的/意义】在中央推动农村电商发展,以及全国农村地区积极发展淘宝村的大背景下,对福建省龙岩市培斜村淘宝电商发展进行探讨,可丰富农村研究理论,同时可为其他地区电商发展提供借鉴。【方法/过程】通过调研访谈、查阅文献等方法对龙岩市培斜村进行调查论证,并运用SWOT方法对其进行分析。【结果/结论】培斜村是福建最早的、最具地方特色的淘宝村,其以电商为主,加工、旅游为辅的"三大引擎"模式是一条可持续发展的路子;引进电商人才,加大财政投入,加强品牌经营和丰富电商产品是培斜村今后电商发展需要完善的地方。

【Objective/Meaning】In the context of the central government’s promotion of rural e-commerce and the responses of local governments,the situation of rural e-commerce in Xiepei Village,Longyan City,Fujian Province was analyzed deeply,hoping to enrich theoretical research and provide reference for the development of e-commerce in other regions.【Methods/Procedures】The e-commence development in Peixie Village was investigated through field investigation and interviews,literature review,etc.,and then analyzed by SWOT method.【Results/Conclusions】Peixie Village is the earliest Taobao village with the typically local characteristics in Fujian.Its“three engines”model,dominated by e-commerce and supplemented by processing industry and tourism,is a sustainable development way.For the further development of e-commence in Peixie,it is required to introduce e-commerce talents,increase financial input,enhance brand management and enrich e-commerce products.