基于颠覆性创新的分享经济企业竞争优势构建研究

Research on the Construction of Competitive Advantage of Sharing Economy Enterprises based on Disruptive Innovation

随着现代信息技术日臻成熟和"互联网+"时代的到来,分享经济企业迅速崛起,并在短时内构建起了自己的竞争优势,对传统企业造成了极大冲击。结合分享经济和竞争优势理论,本文以三家典型分享经济企业为例,基于颠覆性创新理论提出分享经济企业通过对传统企业不同市场的颠覆和侵蚀而构建起竞争优势的机理与路径,认为分享经济企业可以通过侵蚀低端市场构建成本优势,通过侵蚀外围市场构建集成优势,通过侵蚀独立市场构建差异化优势。上述结论为分享经济企业通过颠覆性产品创新、颠覆性技术创新和颠覆性商业模式创新实现对传统市场颠覆和侵蚀,从而构建企业竞争优势提供了有益的参考和借鉴。

With the maturity of modern information technology and the advent of the“Internet plus”era,the rapid rise of sharing economy enterprises and the construction of their competitive advantages in a short time have greatly impacted traditional enterprises.Combining with the theory of sharing economy and competitive advantage,and based on the theory of disruptive innovation,this paper takes three typical sharing economic enterprises as examples and puts forward the mechanism and path of sharing economy enterprises to build competitive advantage by subverting and eroding different markets of traditional enterprises.It is believed that sharing economy enterprises can build cost advantage by eroding low-end markets,build integration advantage by eroding peripheral market,and build differentiation advantage by eroding independent market.These conclusions provide useful references and lessons for sharing economy enterprises to subvert and erode traditional markets through disruptive product innovation,disruptive technology innovation and disruptive business model innovation,and thus to build their competitive advantages.