刍议大武术文化在“一带一路”倡议下的发展思路

On the Development of Wushu Culture under the Initiative of "One Belt and One Road"

运用文献资料法,问卷调查法,逻辑分析法等研究方法对国家"一带一路"倡议下,武术的国际化发展策略进行分析,并提出相应对策:(1)国家层面战略性推广,大环境和大文化的优势要凸显出来;(2)开发武术的多样性,满足不同人群的需求;(3)新媒体包装,垂直精准投放,有效直接的针对所需人群,相互传播。

by using the methods of literature,questionnaire and logical analysis,this paper analyzes the international development strategy of Wushu under the initiative of"One Belt and One Road",and puts forward corresponding countermeasures and suggestions:1)the strategic promotion at the national level,the advantages of the big environment and big culture should be highlighted;and2)the development of Wushu with diversity to meet the needs of different groups;3)new media packaging,vertical and accurate delivery,effective and direct for the needs of the crowds,mutual dissemination.