全域旅游背景下洪江市生态休闲旅游品牌建设

Brand Construction of Ecological Leisure Tourism in Hongjiang City Through Integrative Development

通过调研全域旅游背景下的洪江市4大生态休闲旅游景区的资源概况,从优势、劣势、机会与挑战4个方面对旅游品牌建设进行分析,提出了洪江市生态休闲旅游品牌创新发展的思路.

In the context of integrative tourism development,this paper investigates the four major eco-leisure tourist attractions in Hongjiang city and analyzes the construction of tourism brand from advantages,disadvantages,opportunities and challenges.It puts forward the ideas of innovative development of eco-leisure tourism brand in Hongjiang City.