农村留守老人热衷保健品消费的社会学分析——基于河南B村的考察

Sociological Analysis on the Consumption of Health Products for the Old People Left Behind in the Countryside:Based on B Village in Henan Province

农村留守老人作为社会的弱势群体,应当受到社会的关注。通过对B村的实地调查发现,留守老人存在热衷保健品消费的现象,不仅会给健康带来危害,也会影响到家庭的和谐。老人热衷保健品的原因有身体健康不佳、经济条件改善、日常照顾缺失以及精神慰藉匮乏。通过送诊下乡、防诈骗讲座、子女关爱留守老人身心健康、引导老人积极主动参与社区活动等,可以积极改变农村留守老人热衷于"三无"保健品消费这一现象。

As a vulnerable group in society,left-behind elderly people in rural areas should be paid attention to by the society.A field investigation in Village B shows that the enthusiasm about the consumption of health products for the left-behind elderly not only bring harm to health,but also affect the harmony of the family.The reasons why the elderly are keen on health care products include poor physical health,improved economic conditions,lack of daily care and lack of spiritual comfort.This phenomenon should be actively changed through sending them to the countryside for medical treatment,anti-fraud lectures,caring for the physical and mental health of left-behind elderly people by their children,and guiding the elderly to actively participate in community activities.