如何发挥新媒体在企业宣传工作中的作用

How to Give Play to New Media in Enterprise Propaganda Work

宣传思想工作在国有企业中发挥着极其重要的舆论导向作用。在"互联网+"背景下,企业宣传思想工作只有高度重视,不断提高新媒体在企业宣传思想工作中的地位,多管齐下,不断提升宣传思想工作者对新媒体的驾驭能力,创新形式,不断增强新媒体的吸引力,才能更好地适应形势发展需要,充分发挥出宣传思想工作为企业改革发展保驾护航的强大作用。

Propaganda and ideology work plays a very important role in guidance of public opinion in SOEs.At the background of“Internet Plus”,we should pay high attention to enterprise propaganda work,improve continually new media status in the work,take many measures simultaneously to enhance propaganda workers'ruling ability of new media and strengthen new media attraction to make the work better adapted to situation development and play a strong role in guaranteeing the enterprise reform and development.