汽车感官质量评审流程浅析

Analysis of automobilePerceived quality evaluation process

感官质量定义为整车的综合性能,是指客户对某一产品的第一印象、感受,包括视觉、嗅觉、触觉、听觉和功能等几大方面,是客户决定购买的一个非常重要的因素。文章主要研究汽车开发中的感官质量流程。

Perceived quality is defined as the comprehensive performance of the vehicle,refers to the customer to feel the first impression,of a product,including several aspects of visual,olfactory,tactile,auditory and other functions,is a very important factor in customer purchasing decisions.Theresearch focuses on how to control the perceived quality in the process of automobile design.