品牌酒店忠实客户管理信息系统创新研究

Brand Hotel Loyal Customer Management Information System

目前,在全球数字化时代的背景下,服务型的酒店业面对巨大的挑战。在品牌酒店中,科学地、系统地收集并共享客户资源数据的工作面临着严峻的考验。借助计算机系统和网络系统开发和设计与数字信息技术相结合的客户管理信息系统,可以帮助传统品牌酒店更好地了解客户个性化服务的要求,进而提供更完善的服务系统、提高客户的满意度和忠诚度。

With the global digitalization,hospitality industry is confronting a big challenge.It is a big challenge to brand hotel that how they could collect and share the customer resources scientifically and systematically.In virtue of the system of computer and Internet to design and develop the customer management information system with digital information technology,the hotels of traditional brand could better grasp the request of personalized service.In this way,the service system could be more well improved,which may enhance the customer satisfaction and loyalty.This will also be the basis of improving the competitive edge and influence of a hotel brand.