网络时代体育观众的现状及对策分析

Analysis of the Current Situation of Web Sports Audience and the Countermeasure

运用文献资料法、逻辑分析法对网络体育观众的特征,网络体育观众对我国体育事业的利弊等问题进行了分析,意在寻求改善网络体育观众道德素质整体偏低这一现状的途径。主要结论:网络体育观众数量庞大且分散,能够通过网络实现与选手或赛事主办方的互动,喜欢"参与"各项赛事,有力推动了我国体育事业的发展。但部分网络体育观众的道德与法律意识淡薄,往往给选手、教练或赛事主办方造成各种"干扰"。建议:让网络体育观众真正参与各项赛事;政府牵头,通过各大媒体去引导观众;为网络体育观众立法,并建立相应的道德规范。

Through literature study and logical analysis,this paper analyzes the characteristics of the web sports audience,the advantages and disadvantages of the web sports audience for China's sports undertakings,in order to find ways to improve the moral quality of the web sports audience.Main conclusions:both in quantity and content,web sports audience has a greater difference with traditional sports audience.The number of the web audience is very large,but scattered,who can communicate with athletes through the network;Web sports audience has promoted the development of sports undertakings in China greatly.However,morality and legal consciousness of a part of web sports audience is very weak,who often causes interference to athletes.Suggestion:for the healthy development of sports undertakings in China,it is extremely necessary to strengthen the moral guidance and legal constraints on the web sports audience.