“丽水山耕”农产品区域公用品牌的建设路径研究

Lishui Shangeng:A Regional Public Brand of Agricultural Products and It's Constructing Paths

"丽水山耕"作为全国首个地级市农产品区域公用品牌,在整合地方品牌资源、实现农产品溢价增值方面发挥了重要作用。近年来,该品牌在政府的扶持下,发展迅速。结合丽水市农产品特点,积极探索"丽水山耕"品牌的建设路径,包括明确"丽水山耕"品牌的核心价值、丰富"丽水山耕"品牌的文化内涵、扶持龙头企业等,以促进丽水市农产品更好更快地转化为旅游地商品,推进农业供给侧结构性改革。

As the first regional public brand of agricultural products for prefecture-level cities in China,Lishui Shangeng has played an important role in integrating local brand resources and realizing premium appreciation of agricultural products.In recent years,with the support from the local government of Lishui city,the brand has developed rapidly.Based on the characteristics of agricultural products of the city,this paper actively explores the construction paths for the brand,which include the clarification of its core value,the enrichment of it cultural content,the provision of support to leading enterprises,and so on.It is hoped that the paths will promote the better and faster transformation of the agricultural products of the city into tourist commodities and helps to carry forward the supply-side structural reform of agriculture in the city.