体育休闲:不休,不闲——基于江苏休闲体育产业发展实践探索

Leisure Sports: Endless Leisure——Based on Jiangsu Leisure Sports Industry Development Practice Exploration

探讨了体育休闲的内涵、分类、特征及现状,对于完善体育和休闲产业发展路径,实现高质量发展具有重要意义。研究认为,体育休闲是人们在闲暇时间里,以体育运动为载体,以参与体验为主要形式,以促进身心健康为目的,并提高自身生活格调与品质的社会活动,可分为山地户外、水上、冰雪、汽摩、航空、跑走、游戏、自行车、极限、时尚10个运动项目类别。在新时代背景下,休闲在需求、方式、载体等方面发生了深刻变化,体育休闲与传统休闲在身体状态、活动内容、休闲目的上有着较大区别,具有自然生态性、地域多样性、挑战性、体验性、康复性等特征。体育休闲的发展,加速了体育与旅游业的融合,促进体育和旅游产业的业态泛化和产业链延伸。江苏经济发达、文化多元、生态良好,体育与旅游产业基础优越,在体育休闲产业方面采取了诸多有力举措,具有发展体育休闲的美好前景。发展体育休闲产业,需要加快供给侧结构性改革,推进体育休闲市场供给多元化,落实促进体育休闲消费的制度性安排,不断优化产品和服务的供给结构。

To explore the connotation,classification,characteristics and status quo of sports leisure is of great significance for improving the development path of sports and leisure industry and realizing highquality development.Study,sports leisure is people in their spare time,as the carrier,by sports participation experience as the main form,in order to promote physical and mental health for the purpose,and improve their life style and quality of social activities,can be divided into the mountain,water,ice and snow,automobile and motorcycle,outdoor air,run away,10games,cycling,limit,fashion sports categories.Under the background of the new era,leisure has undergone profound changes in demand,mode,carrier and other aspects.Sports leisure is quite different from traditional leisure in physical state,activity content and leisure purpose.It is characterized by natural ecology,geographical diversity,challenge,experience and rehabilitation.The development of sports leisure accelerates the integration of sports and tourism,and promotes the generalization of sports and tourism industry and the extension of industrial chain.Jiangsu has developed economy,diversified culture,good ecology,excellent foundation of sports and tourism industry,has taken many powerful measures in sports and leisure industry,and has a bright prospect of developing sports and leisure.To develop the sports and leisure industry,we need to accelerate the supply-side structural reform,diversify the supply of sports and leisure market,implement institutional arrangements to promote sports and leisure consumption,and constantly optimize the supply structure of products and services.