学术期刊在CAJD上发布征稿、征订类广告探析

Discussion on Publishing Soliciting Contributions and Subscriptions Advertisements in CAJD for Academic Journals

收集学术期刊近20年在CNKI的子数据库CAJD上发布的征稿、征订类广告,以及2000—2016年我国期刊出版种数等资料,分析期刊在CAJD上发布的征稿、征订类广告的主要用途和主要特征,以及广告发布趋势与期刊出版种数的关系。提出采用准确、有效的方式,充分利用CAJD这个平台来免费发布征稿、征订类广告,是学术期刊优化内容渠道和强化传播力度的有效路径。

On the basis of collecting the materials of publishing soliciting contributions and subscriptions advertisements in CNKI s sub-database CAJD in recent20years for academic journals,the number of journals published in our country from2000to2016,the author found main uses and main characteristics of academic journals by analysis and comparison and relationship between the trend of advertisement publishing and the total number of journals published.In accurate and effective ways,making full use of CAJD as a platform for free publication of soliciting contributions and subscriptions advertisements are effective ways for academic journals to optimize their content channels and enhance their dissemination efforts.