印象管理角度下公众人物的非真诚性道歉策略研究

A Pragmatic Study of Public Figures' Ostensible Apologies from the Perspective of Impression Management

本文从印象管理角度分析了公众人物道歉的语用动机及非真诚性道歉策略。研究发现,公众人物道歉的语用动机包括挽回自尊或者面子,逃避责任,以及弥补或者提升个人形象;另外,非真诚性道歉策略包括非施为道歉的使用、模糊冒犯本质、模糊受害方身份、模糊冒犯者身份。

This paper explores the pragmatic motivations and strategies of public figures’ostensible apologies from the perspective of impression management.It is found that public figures apologize to rescue one’s self-esteem or face,to evade responsibility and/or to restore or enhance one’s public image;and that ostensible strategies for public apologies can be realized by using non-performative apology,blurring the essence of the offence,questioning the identity of the victim and blurring the identity of the offender.