摘要
服装是国际贸易中的重要商品之一,长期以来,我国服装出口量一直呈现增长势头,与此同时,我国服装业大部分停留在普通加工生产阶段(OEM),环境污染严重,利润相对微薄。针对以上问题,文章在对行业研究的基础上,提出了从OEM到OBM(自主品牌制造商)的转型模式,对于服装外贸企业的长期良性发展有一定的参考借鉴作用。
Clothing is an important commodity in international trade.For a long time,China's clothing exports have been growing,but most of China's garment industry stays in the stage of original processing and production(OEM).This situation leads to serious environmental pollution and lower profits.Based on the above facts,this paper put forward the transformation modes from OEM to OBM,which provide references for the positive long-term development of the clothing trade enterprises.
作者
高晓然
Gao Xiaoran(Qingdao Hengxing University of Science and Technology,Qingdao Shandong 266033)
出处
《山东纺织经济》
2018年第12期40-41,18,共3页
Shandong Textile Economy
