科技期刊微信公众号的应用现状——兼议对体育科技期刊的启示

The Current Status of the Application of We-chat Public Number in Science and Tech-nology Journals——Enlightenment for the sports journals

对当前我国科技期刊微信公众号的应用现状进行深入分析,揭示其在现阶段发展中存在的主要问题,以便为微信公众号在体育科技期刊中能够得到更好的运用提供参考和借鉴。研究发现,当前科技期刊在微信公众号的使用上存在以下问题:1)流于形式,难以发挥微信公众号的实质性作用; 2)推送内容更新速度慢,信息时效性较差; 3)传播手段较为单一,未能充分利用音频、视频等媒介; 4)未能与广大读者形成有效沟通,无法满足大众需要; 5)平台设计不美观,功能不齐全且缺乏个性化服务。基于此,研究建议体育类科技期刊微信公众号在今后的发展中应从以下几个方面着手:基于办刊宗旨,明确期刊微信公众号的自身定位;完善平台建设,满足用户需求并加强沟通交流;加强品牌营销,积极打造特色精品栏目;丰富传播手段,实现期刊的网络化和信息化发展;积极转变期刊的采编和出版思维,深度挖掘微信公众平台,以更好地契合广大投稿者的需要;积极同世界接轨,以更好地实现今后体育类科技期刊的国际化发展。

The current status of the application of We-chat public number in China’s scientific journals is analyzed in depth to reveal the main problems existing in the development of the current phase so as to provide reference and reference for the We-chat public number to be better used in sports science journals.The study found that the current scientific and technological journals have the following problems in the use of the We-chat public account:1)It is in a form that makes it difficult to play the substantive role of the We-chat public account;2)The update rate of push content is slow,and the timeliness of information is poor;3)Propagation The means are relatively single,failing to make full use of audio,video and other media;4)Failing to form effective communication with readers and failing to meet the needs of the general public;5)Platform design is not beautiful,functions are not complete and there is no personalized service.Based on this,the study suggests that the development of sports science and technology periodicals We-chat public number should proceed from the following aspects:based on the purpose of running the journal,clarify the self-positioning of the periodical We-chat public number;improve the platform construction to meet user needs and strengthen communication and exchange;Strengthen brand marketing,actively create featured columns,enrich communication methods,realize the network and information development of periodicals,actively change the editing and publishing thinking of journals,and further tap the We-chat public platform to better meet the needs of the majority of contributors;Actively align with the world to better achieve the internationalization of sports science and technology journals in the future.