新兴信息技术驱动的实体零售企业供应链重构——以盒马鲜生为例

Emerging Information Technology-Driven Physical Retail Enterprise Supply Chain Reconstruction:Take Hema Fresh as an Example

2016年,随着网络零售的快速发展,实体零售市场举步维艰,出现了实体店大规模关闭的现象。在当今"互联网+"环境下,通过各种新兴信息技术的应用,逐渐发展成为全渠道销售模式,来努力提高顾客消费体验,增加客户满意度。同时,伴随而来的是实体零售的供应链开始逐渐重构。由于,实体零售企业的供应链设计还在摸索前进过程中,因此,本文通过着重分析实体生鲜零售企业——盒马鲜生,以其独特的创新型供应链设计为研究对象,同时针对实体零售企业发展现状以及转型必要性,结合当下信息技术的应用,得出实体零售行业的线上线下协同供应链设计的新模式。

In2016,with the rapid development of online retail,the physical retail market was struggling,and there was a phenomenon of large-scale closure of physical stores.In today's"Internet+"environment,through the application of various emerging information technologies,it has gradually developed into an omni-channel sales model,in an effort to improve customer consumption experience and increase customer satisfaction.At the same time,it is accompanied by the gradual restructuring of the physical retail supply chain.Because the supply chain design of the physical retail enterprise is still in the process of exploration,this paper focuses on the analysis of the entity fresh retail enterprise,Hema Fresh,with its unique innovative supply chain design as the research object.According to the development status of physical retail enterprises and the necessity of transformation,combined with the application of current information technology,the new model of online and offline collaborative supply chain design in the physical retail industry is obtained.