摘要
泉州作为古代"海上丝绸之路"起点城市,旅游资源丰富,本文通过对泉州地区旅游业发展现状SWOT分析,挖掘其发展过程中具有的优势、劣势及所面临的机遇,在此基础上,提出促进泉州地区旅游业发展的策略。
As the starting point of the ancient"Maritime Silk Road",Quanzhou is rich in tourism resources.Based on SWOT analysis of the development status of tourism in Quanzhou,this paper explores its advantages,disadvantages and opportunities in the development process and proposes strategies to promote the development of tourism in Quanzhou.
作者
谢华兴
XIE Hua-xing(Fujian Electric Vocational and Technical College)
出处
《价值工程》
2018年第35期76-77,共2页
Value Engineering
基金
福建电力职业技术学院教科研课题项目"泉州旅游营销问题与对策研究"(项目编号:2018XM020)成果
