风险驾驶情境下道路广告对驾驶行为特性的影响

The Influence of Road Advertisement on Driving Behavior Characteristics Under the Condition of Risk Driving

以情感道路广告为切入点,应用驾驶模拟系统实验平台及眼动仪,研究了在模拟风险驾驶情境下,被试驾驶人由情感道路广告引起的驾驶注意力分散及风险特性.分析了风险情境下被试在相同安全速度的控制条件下对消极、中性、积极三类情感道路广告的注视时间、制动反应时间和行驶轨迹偏差等与安全相关参数的变化趋势,研究被试在不同类别广告下的风险驾驶行为特征.结果表明,在相同安全速度的控制条件下,消极情绪广告引起的注视总次数和总注视时间最大,对驾驶人注意力的影响最大;中性广告对驾驶人注意力的影响较小,驾驶人行驶轨迹较为稳定,且在风险驾驶情境下具有更快的反应时间.

With the emotional road advertisement as the breakthrough point,the driving simulation system experiment platform and eye tracker were used to study the driving distraction and risk characteristics caused by the emotional road advertisement of the tested driver in the simulated risk driving situation.In order to study the characteristics of risky driving behavior of subjects under different types of advertisements,this paper analyzed the change trend of safety-related parameters such as gaze time,braking response time and driving trajectory deviation of the subjects to negative,neutral and positive emotional road advertisements under the control of the same safety speed in the risk situation.The results show that the total number of fixation and fixation duration caused by negative emotional advertisements are the largest under the control of the same safety speed,and the influence on the driver′s attention is the largest.The neutral advertisements have less influence on the driver′s attention,The driver′s driving trajectory is more stable,and the response time is faster in risky driving situations.