短期巨额交易下的我国网购物流瓶颈及对策研究——以双十一为例

Research on Bottlenecks and Countermeasures of China's Online Shopping Logistics with Short-term Huge Transactions——Taking Double-11 as an Example

在每年"双十一"等节假日期间,我国电子商务产生了巨额的网购交易,进而形成巨大的物流配送压力,物流服务瓶颈问题非常突出。文中以"双十一"电商促销节为例,重点探讨了这期间我国网购物流配送的现状及主要瓶颈,进而提出应该建立智能化网购物流供应链系统,加强电商企业与物流企业的协同,推动共享物流创新,促进物流资源整合,提高末端物流配送能力。

During the annual“Double-11”and other holidays,China’s e-businessproduces huge online shopping transactions,which have a great pressure on their logisticsdistribution,it is very prominent for the logistics servicesbottleneck.Taking‘‘Double_11”e-business promotion festival as an example,thearticle focuses on the current situation and main bottlenecks of China’s online shoppinglogistics distribution during this period,and then proposes that we should establish an intelligent supply chain system on online shopping logistics,strengthen the cooperation between e-business enterprises and logistics enterprises,promote shared logistics innovation and logistics resources integration,and improve the terminal logistics distributionability.