Shapley值法改进模型在跨境电商环境下供应链联盟利益分配中的应用研究

The Application of Shapley Value Method in Benefit Distribution of Supply Chain Alliance under Cross-border E-commerce Environment

跨境电商供应链联盟成员众多,联盟利益分配直接影响到成员合作的稳定性,合理的利益分配方案是联盟形成并提高生产合作效益的前提条件。文中在分析传统供应链联盟利益方式后引入Shapley值法进行利益分配,并在此基础上为联盟企业投入产出与获利公平,将投入资源因素作为产出利润分配的考虑因子,对原有计算模型进行优化并通过实证对比得出优化后分配方案的有效性。

Cross-border e-commerce supply chain alliance has a large number of members,and the alliance benefit distribution directly affects the stability of cooperation among members,reasonable benefit distribution scheme is the precondition for forming alliance and improving the efficiency of production cooperation,this paper introduces Shapley value method for profit distribution after analyzing the traditional benefit mode of supply chain alliance,on this basis,it takes the input resource factor as the consideration factor of output profit distribution for the alliance enterprise,optimizes the original calculation model and obtains the effectiveness of the optimized distribution scheme through empirical comparison.