基于SCP视角的共享单车产业发展分析

Analysis of the Development of Shared Bicycle Industry Based on SCP Perspective

与传统的公共交通系统相比,共享单车能够很好地解决短距离快速出行和短途接驳的需求,很大程度地优化了目前的出行方式结构。作为"最后"出行新物种,我国共享单车产业迅猛发展,从最初的共存格局,到进入白热化竞争,最终变成ofo共享单车和摩拜单车双寡头竞争格局。文中基于"市场结构——市场行为——市场绩效"的范式对我国共享单车的发展现状进行分析并对共享单车未来发展作出探究。

Compared with the traditional public transportation system,the shared bicycle can well solve the short-distance fast travel and short-distance connection requirements,and greatly optimize the current travel mode structure.As a“final”new species,China's shared bicycle industry has developed rapidly.From the initial coexistence pattern to the fierce competition,it has finally become the competition pattern of ofo sharing bicycles and Mobike bicycles.Based on the paradigm of“market structure-market behavior-market performance”,this paper analyzes the development status of shared bicycles in China and explores the future development of shared bicycles.